A comparison of A/B testing and multivariate testing for email marketing, highlighting their strengths, weaknesses, and use cases.
Understanding A/B Testing
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Understanding Multivariate Testing
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When to Use A/B Testing
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When to Use Multivariate Testing
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Tools and Platforms for Testing
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Analysing and Interpreting Results
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Summary
This comparison has covered the essential aspects of a/b testing vs. multivariate testing: optimising your email campaigns. We hope this information helps you better understand technology and make informed decisions.
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